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Agenda
Day 1 | Day 2
| DAY ONE |
| 0800-0900: Registration |
| 0900-0935: Creating a platform for Multiple Devices |
- Gain expert advice into the issues of creating a platform that operates across devices
- Understand how to implement a platform which remains consistent in content delivery and usability
- Realise how to allow browser ease, functional apps and access to a vast range of content to create a unique experience
Stefan Jenzowsky, Head of Innovation, Siemens |
| 0935-1015: Advertising on the Second Device: Creating an interactive experience |
- Hear the ways in which the second screen can be utilised to gain extra content and engage the viewer across devices
- Discuss how the second screen will drive up revenues for advertisers and broadcasters alike
- Get exclusive insight into how Shazam has worked with broadcasters, and the major difficulties that had to be resolved in getting their app across devices
Iain Dendle, Business Development Director, Shazam |
| 1015-1100: Coffee Networking Break |
| 1100-1135: Engage users with the Second Screen: How tablets and synchronised apps will change the relationship between the viewer and TV |
- Discover how synchronised live apps have revolutionised the way we can watch TV and the new opportunities it presents to technology vendors, content owners and broadcasters alike
- Learn how live synchronised apps can increase viewing figures, add audience interaction and increase revenue while converting payments
- See first-hand how broadcasters and technology vendors worked together to create a live synchronised app for the Tour de France, and overcame the technological challenges
Scott Davies, VP EMEA, never.no |
| 1135-1215: Discussion of the current content rights and regulations |
- Evaluate how content is delivered across devices and how distribution is being hindered
- Learn how to secure content when it is delivered across devices, avoiding piracy and unauthorised viewing
- Establish what content owners are looking for when allowing their content across multiple screens so that you can understand what content owners are looking for
- Resolve the major issues to allow content to become widely available across all devices allowing for maximum ROI
Michel Messina, Multimedia Services Director, Telefonica |
| 1215-1245: Getting to grips with Digital Rights Management and the innovations in this growing industry |
- Discuss why there is a need for clear and open standards with full specifications to help the multi-screen industry develop
- Get insight into the challenges with vertical and horizontal value chains between devices and how digital rights are managed
- Address the challenges of making DRM standardised on a European and global level to ensure content can be transferred with ease across devices
Oliver Mills, General Manager of EMEA, Intertrust |
| 1245-1415: LUNCH |
| 1415-1445: CE OEM perspective: How pay TV operators can deal with fragmentation to make the most of multi-screen TV by working with OEMs |
- Learn how pay TV operators and OEMs can support “multi-screen” by developing a TV app or by supporting a server-client architecture based on extensions of the DLNA standard.
- See first-hand a multi-screen TV a delivery system which will help you understand how pay TV operators and OEMs are working together
- Understand how pay TV operators and OEMs are working together to deliver multi-screen TV solutions
Vassilis Seferidis, Director of Business Development, Samsung |
| 1445-1530: The importance of extending the TV viewing experience |
- Learn how to DTT platform controlled by Broadcasters (DRM, adaptive streaming) offers huge opportunities for expansion
- Hear how Mediaset are expanding their portfolio of multi-screen products
- Discuss why social TV is utmost importance for broadcasters, content owners and OEMs alike.
Angelo Pettazzi, Head of DTT Content Factory, Mediaset |
| 1530-1600: Content aggregators and multi-screen TV- The low-down on standardisation across platforms and strategies to avoid fragmentation |
- Comprehensively understand the lessons and pitfalls to avoid when transferring content across multiple devices using various platforms
- Understand where innovations are being developed by multi-screen technology vendors and how these innovative technologies are being utilised
- Discover how HbbTV is helping to develop a standardised environment, and how it can ultimately help reduce costs for your business
Leander Carell, Managing Director of Nowtilus, Nowtilus / Rovi |
| 1600-1800: Networking Drinks and Optional Networking Dinner |
Day 1 | Day 2 | Back to Top
| DAY TWO |
| 0900-0935: Couponing: Trialling in the USA and easily transferred to the European market, allowing for increased brand awareness and user interaction |
- Learn how to transfer couponing from the mobile to the television and tablet to expand your business opportunities
- Establish how couponing acts as a new form of direct mailing to create a new space for Smart TV apps
- Benefit from an evaluation of the new and emerging forms of couponing and the ways in which they will impact the market
Sebastian Becker, Managing Director, thebrainbehind |
| 0935-1015: Evaluating the various business models including a la carte, subscription, freemium or ad supported |
- Determine the pros and cons of each business model and billing system
- Gain a comprehensive understanding of the ways in which the various business models can be converged to increase usability, access and profitability
- Evaluate effective monetisation strategies that are being employed and how they can develop in the future
Ed Barton, Director, Digital Media, Strategy Analytics
Francesco Amore, Head of New Business, RAI |
| 1015-1100: Coffee Networking Break |
| 1100-1135: Panel Discussion: Future trends in the multi-screen industry |
- Hear what the leading industry experts believe is the future direction of multi-screen TV and understand how you can be a part of it
- Learn about the areas of focus from across the continent and build your strategy for success
- Discuss the issues that are affecting future development of multi-screen TV and how you can overcome them.
Christian Witt, Strategic Partner Development Manager, Google TV
Alessandro Petazzi, Consultant, Oncubed.tv
Alberto Horta, Director New Media Distribution EMEA, Discovery
Claus Sattler, Managing Director, Goldmedia Innovation
Christopher W. Richardson, SVP Industry Solutions, KIT Digital |
| 1135-1215: HbbTV: Harmonising broadcasting and broadband for multiple screen. |
- Discover how HbbTV is helping to standardise delivery across multiple devices and how it can help you
- Evaluate the success and failures of recent HbbTV projects
- Discuss the future of HbbTV and how harmonising broadcasting and broadband will be incorporated in the future of multi-screen standardisation
Stefan Arbanowski, Head of Future Applications and Media, Franhofer FOKUS |
| 1215-1245: Impact and value of standards for Multi-screen TV and relevance of connected TV in Multiscreen scenario? |
- Review the technical debates which continue to fragment delivery across platforms
- Learn how to create cross-platform continuity and a seamless experience unnoticed by the viewer
- Discover the importance of the connected TV in the multi-screen environment and see the endless possibilities!
Stefan Schneiders, Head of Business Development Video & TV solutions, Nokia Siemens Networks |
| 1245-1315: The challenges for standardisation in Multi-screen TV |
- Learn more about the standardisation aspects on second screen and multi-screen
- Discover what kind of multi-screen services broadcasters are currently utilising, and what their major challenges have been
- Discuss the challenges the multi-screen business model poses, and how applications will change the ethos
- Address the issues that have been mentioned throughout the two days.
Bram Tullemans, Project Manager, EBU |
1315-1445: NETWORKING LUNCH
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Day 1 | Day 2 | Back to Top |
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